Website for Eurotop shoes shop
EUROTOPtm - a franchising shoe network of the JV “ÌÒ²” LLC. It imitates the concept of the company’s major project, the INTERTOP shop.
Project main task: creation of an attractive website, which serves both potential buyers and final consumers of the EUROTOPtm products.
We discussed the possible options of presenting information. So we chose a website model, in which business and consumer information are closely interwoven.
This allowed to efficiently and demonstrably present the information to potential investors as a top-priority group of the website visitors. The website will be also attractive for average buyers.
The home page was designed using corporate elements and colours of the EUROTOPtm trade network. The top and down menus are inserted into the Å(ª) letter
stylized as capital letter of the network logo.
The page main body is divided into two blocks:
- • news module informing about primary network’s events (special offers, new collections, sales, openings of new shops);
- • universal search tool to search among Ukrainian shops. It is duplicated via advanced search in the main menu and provides both contact information and
photos of the shops.
The main menu contains colourful icons to navigate around the main website sections:
- Shops. The section provides full information on all of the network’s shops – contacts, photos of sales areas, location maps.
- Collection. This section demonstrates the products of all network’s trademarks. The models are presented by means of convenient scrollbar blocks.
After selecting a specific model, users may see its enlarged photo and detailed information on it.
It is also possible to print the selected model.
This section is duplicated via animated menu at the bottom of the Home Page.
Shoe collection
- Å-club. The section presents information on the loyalty system and conditions of receiving discount cards.
- Fan-shoes. The system of shoe selection according to parameters specified by visitors. Possibility to select shoes according to the size, colour and weather conditions.
Shoe selection based on weather conditions
- Partnership. The section presents the EUROTOPtm 's franchising project for potential investors. It also allows to download the business plan and
P&L report on the project. - Contacts (contact information on the company’s employees).
The language switch and search buttons as well as the authorized login button are placed in the top right corner.
Owing to technical optimization, the website content can be comfortably viewed on both large and small screens.
The search engine optimization provides the website display in major search engines and therefore the constant customer flow.
We created a quite simple Website Management System. It allows to edit, add or delete information in any of the website parts, as well as to update collections
and add new brands without any special knowledge.
(The website is now in the archive)